The Power Of Makeup

by Sarah

There’s a challenge/tag going on in social media called The Power Of Makeup – where women are talking about what makeup means to them, how it makes them feel and why they use it or love it.

It’s been interesting hearing about women’s views on makeup because there’s also a flip side to the coin. Makeup can be shunned or labelled by some as being “fake, a cop out, a mask to hide behind” and believe it or not…even as cheating!

Having been in the industry most of my life, I thought I’d voice my thoughts on this topic and also get your views on it too.

Lauren Jensen

Illustration by character artist Lauren Jensen


Yes, I have a stronger bond with makeup due to my creative side. For me it’s also an art form – a way of expression, pushing the boundaries, breaking the rules…simply creating and being lost in the process. It’s where my passion lies and to this day, I’m still blown away by the transforming power of makeup.

On a more “why do I wear makeup?” level: For me, makeup is no different than basic grooming…like brushing my teeth, styling my hair or picking out clothes everyday. It’s a part of personal presentation.

I don’t feel less without it. In fact, it’s very rare that I’ll do a full face of makeup on a daily basis but I like having the option.

I like that makeup allows me to tune into different aspects of my personality…and we all have them. I can bring out the sexy in me one day; tone it down to a girl next-door the next; accompany a sunny summer’s day with bright lips; or feel like I have some life back on my face when my health may say otherwise.


One thing being a makeup artist taught me first hand is that whether you’re an everyday woman, a stunning model, a teenager, a mom, the bride, the actress…we all have our insecurities.

Regardless of who they may be, I’ve never had a client sit in my makeup chair without feeling the need to apologise…for the pimple on her nose, the pores on her cheeks, wrinkles around her eyes, dryness on her forehead, unruly brows and the list goes on. Things that are so small and wouldn’t even be noticeable if they hadn’t pointed them out.

Unfortunately society’s unrealistic expectations aren’t helping the situation. So if makeup is a form of outlet for women to feel better about themselves or empowered, then be it. It’s just makeup! It washes off and it doesn’t make a person and it doesn’t change the person.

Many people believe makeup artistry, and professional makeup artists “fix” or “beautify” what’s otherwise unappealing on someone’s face. When I tell people how the process is from my perspective, most of the time they’re baffled because it’s quite the contrary.

The truth is: as professionals, our eyes are trained to pick what’s already beautiful on a face and bring forward those gems…features and details that our clients may completely disregard about themselves.

That’s why majority of the time, women who get their makeup done by a professional (or someone else) are pleasantly surprised by the results. Usually they’re so consumed in concentrating on the negatives that they overlook the beautiful that already exists.

There’s really nothing more beautiful and satisfying than to see a person’s face light up, their eyes sparkle and a huge smile take over when I hand the mirror to them after a makeup session. It really is more than just a handful of products.

And if makeup helps someone recognise their own beauty, then bring it on…cos that to me is priceless.

On that note, it’s along the lines of these thoughts is why I named my site Beauty Point Of View…cos it really is “the way we choose to see things” that makes or breaks them ;)

What are your thoughts? Why do you wear makeup and how does it make you feel?

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Sydney September 22, 2015 - 7:13 pm

This was such a great read Sarah! I use makeup as part of my personal presentation as well, and to enhance my professional look at work. I also love those nights or weekends when I have extra time to play with all of those products in my makeup kit and get very creative with my look. Its a great way to add personal style to my presentation – its the jewelry to my outfit!

Agreeing with all these comments, makeup is what we use to personally feel confident! Its not to create a fake or false image of ourselves, its to express ourselves and how we like to look as individuals!

Sarah September 29, 2015 - 4:40 pm

thank you Sydney! and what a great way to put it; makeup can definitely be the jewelry to an outfit :)

Sara September 15, 2015 - 12:36 pm

You have hit the nail on the head in this article Sarah on what makeup can mean to women. I for one love makeup and wear it daily. I find for me it makes me feel complete in my appearance…, gives me a boost of being alive & confident to face the day ahead! Your tips and advice are always so helpful & I always look forward to your product reviews! I have also been fortunate enough to have had my makeup professionally done by you on several occasions and the feeling each time of being utterly surprised by the results…feeling absolutely glamorous! Thank you for sharing your passion in beauty!

Melanie September 14, 2015 - 9:42 pm

Very nicely put and so many valid points! Im not one to wear an extreme amount of make up and I’d love to be able to not wear any, however bad skin can make you feel self conscious and make up helps.
On the other hand though, even if I could not wear any I probably would still to an extent. I love how I can change my looks with make up. I share a lot of your views that it’s just part of the normal grooming and those days where you haven’t been feeling well, it really does lift the spirits by looking better than you might be feeling. I say do what makes you happy. There will also be critics.
Great post and thanks for allowing me to share my view. xo

Emily September 14, 2015 - 1:34 pm

love this Sarah! and I love the way you articulated both your personal and professional views. I wear makeup because it makes me feel good.
I also like having options to change my look to go with my mood too. And I really enjoy your blog because you always give us options and teach us how to customise products and techniques to suit our own style. I love that cos I learnt so much from your blog and it shows in my makeup. Much love!! xx

Sia September 14, 2015 - 10:22 am

What an empowering post!!!
I completely agree that make up not only allows you to play on your creative side, but what’s the problem if it also allows some women to feel more confident and secure?
To me, wearing make up completes my look!

Michelle September 14, 2015 - 9:12 am

This is an amazing post and I agree with everything. I love makeup, I always have. I love trying different products and looks cos it’s all fun for me. I had some people criticise me for wearing makeup but it’s for me and no one else so I don’t take them seriously. I’m gonna do what makes me happy lol

Melissa September 14, 2015 - 9:01 am

Great reading by the way ?.
I personally wear makeup when I’m going out somewhere special and not so much day to day due to my busy lifestyle being a mummy to my girls. Make up most of the time makes me feel more confident and colourful inside and out ?


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