Milani New Collection

by Sarah

It’s been a while since I featured a full drugstore collection on the site. Although I enjoyed individual products from different brands, this is the first time in a long time that I’m excited about a full spectrum collection.

Enter: Milani Cosmetics! They just launched their biggest collection yet featuring not only brand new makeup and skincare, but also new additions to their existing lines.

Milani Collection 2020

Milani is one of those drugstore brands which has been really consistent when it comes to quality and variety. Along with established cult favorite products such as their rose and baked blush range, they continue to improve and deliver new and innovative formulas.

In this recent launch, Milani added beautiful shades of lipliners, rosy liquid and powder blushes, cream/powder highlighter duos, brow products and skincare to their collection. Packaging is also super pretty with the rose theme and sparkly gold accents.

Note: When it comes to Milani, I feel Ulta always comes through with stocking the new collections – versus drugstores which carry more of the permanent range.


Being such a fan of lip and cheek products, I’m particularly excited about their Understated Lipliner and the Cheek Kiss liquid blush range!

They did such an amazing job with the color selection with varying hues of neutrals and rich berries.

Their lipliner formula is super creamy and long lasting, and the new liquid blush is infused with pomegranate, rose extract and watermelon which totally compliments the color range.

Milani Collection 2020 – Understated Lipliner & Cheek Kiss Liquid Blush

Next up in line is blush and highlighters. Milani is renowned for their rose embossed matte powder blush line, so it makes sense to extend this range with two new rosy hues. Subtle yet buildable, these silky blushes give the cheeks an instant pop of color.

Of course blush and highlighter go hand in hand; and Milani designed cream/powder highlighter duos to give us plenty of choice over how dewy or shimmery we prefer our look to be.

Imagine layering the cream highlighter over the new liquid blushes! [enter heart eyes here]

Milani Collection 2020 – Highlighter Duo & Rose Powder Blush

And they thought of brows too!

Featuring fine point brow pencils in perfect cool undertones and a clear brow gel to set it all in place, the new Precision Brow pencils create hair-like strokes to shape and sculpt the brows.

Milani Collection 2020 – Precision Brow Pencil & The Clear Brow Gel


And lastly…skincare! There are two lines within Milani’s new skincare range.

One is the rose range featuring a hydrating mist, a primer, rose face oil (repackaged), lip balm, lip scrub and lip mask – all infused with nourishing rose oil. Designed to inject hydration into the skin and lips, I’d be perfectly happy having this beautiful collection adorning my vanity.

The other skincare option is the Green Goddess line. Featuring a Sleeping Mask + Primer, Glow Face Oil and a Lip Balm, this range is infused with cannabis sativa seed oil. Coupled with hyaluronic acid and vegan squalene, these products are designed to transform dull, dehydrated skin into a plump and glowing version.

Milani Collection 2020 – Rose & Green Goddess Skincare

Well, Milani wasn’t kidding when they said this was their biggest collection launch yet! I’m absolutely loving the color spectrum and the rose theme of the new skincare products.

Of course Milani also has their permanent line of foundations, concealers, eyeshadow palettes and many more cheek and lip products so there’s definitely something for everyone.

Again, Ulta stocks a good range of Milani products, existing and new; so let me know if you pick up any of their products.


What’s your favorite product from this collection? Share it in the comments xo

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Courtney January 17, 2020 - 6:22 am

I’m curious about the liquid blushes. I prefer that more natural look too so these look very appealing.

Sarah January 20, 2020 - 3:56 am

Great color selections indeed and the formula is really light which is always nicer to work with

Sam January 17, 2020 - 1:19 am

I love Milani blushes! Definitely checking this collection out. Gorgeous site btw!

Sarah January 20, 2020 - 3:56 am

Thank you Sam! xo


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