If you’ve seen snippets of this launch on social media and you’re feeling overwhelmed with the range or can’t decide which products to get, here’s a break down of all the products by Fenty Beauty…
Fenty Beauty by Rihanna
Lets start with some general information; As Rihanna stated at her launch party, Fenty Beauty has been her dream in the making for 2 years. The products in the brand reflect Rihanna’s personal style of relaxed and practical beauty.
Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this line – Rihanna
There are a lot of key essentials products which concentrate on making the skin look its absolute best. All the products are designed to enhance the features in a soft and subtle way, yet there’s just enough color and shine to dial up the looks if preferred.
Fenty Beauty by Rihanna
The packaging has a minimalist look. The products that are cased in stick form, as well the ‘portable size’ brushes are magnetized so they basically stick together to form a honeycomb pattern – as per the picture above.
I found this feature to be pretty clever as it keeps all the products together, and makes it really convenient for makeup kits and travel.
Fenty Beauty is 100% cruelty free and the range features a great variety of colors for all skin tones.
The collection features 1x primer, 40x liquid foundation shades, 20x matte concealer/contour sticks, 10x highlighter sticks, 6x powder highlighters, 1x universal blotting powder, 1x universal lip gloss, 1x beauty blender type sponge, 2x full size base brushes, 3x portable brushes and 1x blotting paper.
Pro Filt’r Primer / Soft Matte Longwear Foundation / Match Stix Matte Skinstick / Match Stix Shimmer Skinticks
PRO FILT’R PRIMER, $32: Shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect. This oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky.
SOFT MATTE LONGWEAR FOUNDATION, $34: A soft matte, longwear foundation with buildable, medium to full coverage, in a range of 40 shades. This foundation gives skin an instantly smooth, pore-diffused, shine-free finish. The oil-free formula is resistant to sweat and humidity, and won’t clog pores.
MATCH STIX – MATTE SKINSTICK, $25: A magnetized makeup stick in a longwear, matte formula to conceal, correct, contour in 20 shades. Made to layer, the buildable cream-to-powder formula is weightless and super easy to blend, but also stays put. No creasing and caking when you apply it – even on the delicate under eye area.
MATCH STIX – SHIMMER SKINSTICK, $25: A magnetized makeup stick to highlight, blush, and bronze in 10 universal colors. From low-key tangerine sheen to all-out violet iridescence, the longwear cream-to-powder formula is weightless, blendable, and buildable.
MATCH STIX – TRIO, $54: Curated by skin tone, these trio sets come in 4 different shades. Each set contains 2x Match Stix MATTE Skinsticks to conceal and contour, and 1x Match Stix SHIMMER Skinstick to highlight. You can also customize your own trio set from the Match Stix range depending on your color preference.
*All Match Stix Skinsticks click to each other with magnets including the Portable Brushes.
Invisimatte Blotting Powder / Invisimatte Blotting Paper / Killawatt Freestyle Highlighters (in Singles and Duos)
INVISIMATTE BLOTTING POWDER, $32: A universal blotting powder that absorbs shine and diffuses the look of pores for an instant filtered look. This powder is completely traceless against all skin tones and won’t cake, creep into pores or fine lines, or disturb makeup. Invismatte’s magnetized compact attaches to the Portable Touch Up Brush.
INVISIMATTE BLOTTING PAPER, $16: Ultra portable blotting paper that lets you touch up with a super-chic, refillable mirrored compact that looks like a lipstick case. Made with natural botanical fibers, Invisimatte is as absorbent as it is silky smooth, with a continuous pinky-nude scroll that lets you choose your perfect-size sheet every time. Refills available at $10/roll.
KILLAWATT FREESTYLE HIGHLIGHTER, $34: Weightless, longwear cream-powder hybrid highlighters that range from subtle dayglow to insanely supercharged in 2x single shades and 4x expertly paired duos. The formula contains superfine shimmer for an ultra-smooth, creamy texture.
Precision Sponge / Full Bodied Foundation Brush / Check Hugging Highlight Brush / Portable Touch Up Brush / Portable Contour & Conceal Brush / Portable Highlighter Brush
PRECISION MAKEUP SPONGE, $16: A 3-sided, latex-free makeup sponge perfect for applying and blending all formulas – liquid, cream or even powder. Use the slanted edge for controlled stippling, the mini-moon edge for targeted coverage (perfect for the under eyes), and the rounded end for all-over buffing.
FULL BODIED FOUNDATION BRUSH, $34: A medium-density liquid foundation brush designed to give Pro Filt’r Soft Matte Longwear Foundation seamless, air-touched full coverage. Its unique paw shape gives it just the right density, with more than140,000 ultra-fine synthetic bristles for a softer touch and better blending.
CHEEK HUGGING HIGHLIGHT BRUSH, $32: An expertly chiseled highlighter brush that “hugs” cheeks, the brow bone, cupid’s bow, bridge of the nose and even the collarbone for an effortless glow. With its asymmetrical cut—inspired by a shark tooth—you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter.
PORTABLE TOUCH UP BRUSH, $24: A magnetic on-the-go blotting powder brush that is designed to use with the Invisimatte Blotting Powder, for an instant filter effect. It has a retractable design and magnetic panel, so it snaps right in to the bottom of the Blotting Powder compact.
PORTABLE CONTOUR & CONCEAL BRUSH, $24: A magnetic retractable contour and concealer brush that attaches to your favorite Match Stix Matte Skinstick for seamless sculpting and blending. Smoothly tapered, soft synthetic bristles are cut for foolproof precision, letting you instantly blend Matte Skinstick’s buildable, powder-soft formulas until you’ve achieved just the right amount of coverage.
PORTABLE HIGHLIGHTER BRUSH, $24: A magnetic retractable highlighter brush that attaches to your favorite Match Stix Shimmer Skinstick for seamless blending. Slanted, soft synthetic brush hairs trace the angles of your face expertly designed to diffuse Shimmer Skinsticks with speed and precision.
Gloss Bomb Universal Lip Luminizer
GLOSS BOMB UNIVERSAL LIP LUMINIZER, $18: Gloss Bomb delivers high shine in a perfect rose-nude shade handpicked by Rihanna herself which looks good on all skin tones. With conditioning shea butter and a sweet vanilla-peach scent, lips look instantly fuller and smoother.
Overall, especially given the color range of the foundations, Fenty Beauty is quite an impressive launch. I’m particularly happy to see all the products being universally flattering. Practicality and multi-use function of the products is also a bonus.
Considering the name behind the brand, I also find the pricing of the products fairly reasonable. All there is left to do now is to decide which of these babies to add to the cart :)
Happy Fenty Shopping beauties!!