Eyebrow Products

by Sarah


Hello my beauties! In addition to the previous Eyebrow Series we did (which you can check out via the Beauty tab), today’s post is all about Eyebrow Products. Now, I know the makeup world has gone eyebrow crazy lately and there are so many different products out there, which can be really confusing. I hope this post helps you choose the right products for your needs.

There are 4 basic types of eyebrow products you can work with. Again, it’s up to your personal needs as to whether you just need one, or a combination of a few. These products are:

1. Eyebrow Powder 2. Eyebrow Pencil 3. Eyebrow Pomade 4. Tinted Brow Gel


Eyebrow Products

Before I go into detail for each product, I just want to point out, even though all these products are designed for eyebrows, the effects they provide are quite different from one another. This is why I did the swatches in the picture below (without the interference of brow hairs), to show you the way each different formula applies and why one might work better for you than the other.

Eyebrow Product Swatches

Powder: MAC Brow Shader in Porcelain/Browning; Pencil: Anastasia Beverly Hills Brow Wiz in Brunette; Pomade: Tarte Brow Mousse in Rich Brown; Tinted Gel: Anastasia Beverly Hills Tinted Brow Gel in Granite



Eyebrow powders help achieve the softest and most diffused look compared to a pencil or a pomade. Although these powders are specifically marketed for eyebrows, matte eyeshadows do exactly the same job. So if you find your perfect brow color in the form of an eyeshadow, don’t hesitate to buy it ;)

Mac Brow Powder

MAC Brow Powder/Highlighter Duo – available in MAC pro stores

Eyebrow powders are good for:

– filling in sparse areas or patches

– to enhance the color of the brows – especially if you have fair brows

As seen in the swatch picture above, eyebrow powders give a very soft and diffused look, which can make it quite hard to draw prominent lines or mimick brow hairs.  This is why they’re best used to fill in brows and enhance color rather than create a shape. A major disadvantage of brow powders is the staying power…or lack thereof. They can get wiped off or melt into the skin and fade away much easier than other brow formulas. You can get brow powders from all cosmetics brands including drugstore and also purchase matte eyeshadow if it suits your brow color.



With the added bonus of color-stay formulas, eyebrow pencils are probably the most popular brow product. They’re not only easy to use, they have the flexibility of providing sharp lines or can be brushed over to achieve a softer/more diffused look like the brow powders. This is a great combination if you need to shape/fill in your brows or enhance the color. It’s like an all in one product.

Anastasia Beverly Hills Brow Wizz

Anastasia Beverly Hills Brow Wiz $21Get it HERE

Eyebrow pencils are good for:

– drawing on sharper lines and shaping the brows, including mimicking brow hairs

– filling in the brows by applying the color and brushing the product through for a natural look

I personally like the Anastasia Beverly Hills range of brow pencils, particularly due to the easy-application formula, the fine pencil tip and the cool-tone shades they have available. Another plus is the fact that they are long wearing. Many other brands including drugstore have great eyebrow pencils. Pencils which can combine most or all of the qualities I mentioned will make your eyebrow routine an absolute breeze. **Maybelline’s Define-A-Brow is very similar in style, but the formula can be a little dry which can drag on the skin or clump over the brow hairs at times. Regardless, I have both brands, and considering the price difference, Maybelline is a great drugstore alternative to Brow Wiz.



The craze that followed the release of eyebrow pomades, especially with Anastasia Beverly Hills leading the way with their Dip Brow Pomade HERE; sent the cash registers into meltdown. Sephora was sold out to such an extent, they had pages and pages of names on waiting lists for when it would come back in stock. Now that I too am using an eyebrow pomade, I can understand the hype. The pomades are like cream eyeshadow consistency. The advantage they have over powders is that they are much more pigmented and allow more control; the advantage they have over pencils is that they are not so ‘sturdy’ or defined. In other words, they’re in between a powder and a pencil.

Tarte Brow MousseTarte Amazonian Clay Waterproof Brow Mousse $28 – Get it HERE

Eyebrow pomades are good for:

– shaping and defining the brows, including mimicking brow hairs

– filling in the brows by applying and brushing the color through

– enhancing the color of the brows

– long lasting which holds up perfectly in the heat/on oily skin/in water

The curiosity of the hype surrounding the Anastasia pomades got the better of me too but when I realised there was such a long wait list, I looked around for alternatives. That’s when I saw the Tarte brow mousse which contains amazonian clay. Being a waterproof formula and really not that much different than the Anastasia counterpart, I ended up buying this little pot of genius. And I can confidently say I haven’t used much else since. The pack comes with the double ended angle/spoolie brush…and the angle brush is very impressive enabling good control of the product during application. The formula itself glides on easily and it’s pigmented enough to draw anything from the sharpest line to the most blended. I haven’t personally seen many drugstore brands which offer a fail-proof brow pomade…yet; but I will update you guys as soon as I find one.



I pondered whether I should include this product within this post because its purpose is quite different than the other 3 products. But, seeing as this may be all some of you may need in a brow product, I decided to feature it. Tinted brow gels are designed to enhance or “alter” the color of the eyebrows. Lets say you have perfectly shaped brows, but the color is either too dark or too fair and you either want to tone them down a notch or enhance them so they look more defined and apparent. This is where the tinted brow gels come into play.

Anastasia Beverly Hills Tinted Brow GelAnastasia Beverly Hills Tinted Brow Gel $22Get it HERE

Tinted eyebrow gels are good for:

– enhancing the color of fair or sparse brows by giving them a fuller, more defined look

– toning down the color of very dark brows – by brushing a lighter shade tinted gel over the brow hairs

– for keeping unruly brow hairs in place

As seen in my swatch pictures above, a tinted brow gel is not designed to shape or draw on brows. It’s purely used for altering the color of the brows. They usually come with a mascara wand applicator so it’s easy to brush and coat over the brow hairs. I borrowed my sister’s product to show you guys as I don’t personally use a brow gel. I know BeneFit cosmetics have their version of tinted brow gels which you can check HERE but I’m not too certain about drugstore brands. Let me know in the comments below if you use a different brand tinted brow gel and where to get it ;)


In addition to the formula, what I look for in the perfect eyebrow product is the color…which can make or break your look. In my experience, colors which don’t contain red/auburn/burgundy or warmer brown tones help achieve the most natural look. So unless, your eyebrows have a red/warm brown tone naturally, try to opt for cooler colors. Also, if your brows are mid to dark brown or black, choosing a brow product that is one shade lighter than your own eyebrow hairs, tends to give the most natural look.

As for eyebrow brushes, angle brushes are great in controlling where the product goes and thinner the tip of the brush is, the more precise lines you can draw. Both the Tarte and Anastasia brow pomades come with double ended brow brushes but if you want an individual eyebrow brush, I would highly recommend Sigma’s E65 Small Angle Brush ($12) HERE


Which product(s) do you use for your eyebrow routine? Let me know your favorites in the comments xx



You may also like


Ang February 5, 2015 - 10:42 pm

Holy crap this post is amazing! It answered all my questions about brow products! Thanks so much – very informative :) xoxo

Sarah February 7, 2015 - 5:25 am

Thank you Ang! Glad you found the post helpful, please let me know if you have further questions ;) xx

Camille December 28, 2014 - 2:42 pm

Hi! I haven’t tried the Anastasia Dipbrow Pomade, I’m just waiting for it to arrive from Nordstrom. Have you tried the Make Up For Ever Aqua Brow? I think it’s a MUST TRY! :) I have been loving it since day one.

Sarah December 29, 2014 - 2:11 pm

Hi Camille, I think you’ll really like the Dipbrow. I have tried MUFE’s Aqua Brow and then I found a NYX dupe for $6 which was just as amazing. I was surprised how similar the texture and quality was. The only thing that I didn’t like about MUFE and NYX was the tube packaging. It was too messy and I always squeezed out either too little or too much so the Dipbrow has been a nice change since :) Let me know how you like it xx

Amy October 22, 2014 - 1:10 pm

Amazing post, thank you! :)
I personally use powders and gels, but now I want to try Pomades!

Sarah October 23, 2014 - 1:39 pm

Thanks Amy! It took me some time to get onto the pomades too but I’m really enjoying them. Takes a bit of practice but well worth it. Let me know how you go ;) xx

Monica May 14, 2014 - 8:35 pm

Sarah one sentence and I think you just solved my brow problem! I have dark brown eyebrows
ans always bought pencils to match the color. And it always looks so harsh and darker. Now I’m gonna go for a lighter shade. Thanks for the tip.

Sarah May 21, 2014 - 7:40 am

You’re welcome Monica. Sometimes it’s a trial and error with makeup but the smallest changes can make a world of difference. Let me know how you go with a lighter shade ;) xx

Emily May 14, 2014 - 5:48 pm

Hi Sarah great post! I use maybelline Define A Brow and I also find it a bit dry like its harder to build the color. I prefer pencils so maybe it’s time I invest in a brow wiz

Sarah May 14, 2014 - 7:26 pm

Thanks Emily! Define A Brow definitely needs more time (and patience) to work with but it’s still the closest drugstore alternative to the brow wiz. Let me know if you try the brow wiz though and what you think of it in comparison ;) xx

Sydney May 14, 2014 - 5:34 pm

Great post, as always! I personally am a huge fan of the Anastasia Beverly Hills brow pencil, but am DYING to try a pomade! I will definitely be trying the Tarte version soon. What is your drugstore alternative recommendation for an eyebrow pomade?

Sarah May 14, 2014 - 7:22 pm

Thank you Sydney :) I’m very happy with the pomade, especially that I’m trying to grow out my brows a little so it’s been a great help with the ‘crazy-brow’ transition phase. I haven’t come across any drugstore pomades yet but an alternative would be to try a long wearing cream shadow…something like the Maybelline Color Tattoo range – as long as you can find a base matte shade to suit your coloring. Texture and formula wise they’d be very similar to the brow pomades. xx

Diana Fernandez May 14, 2014 - 4:10 pm

My Sephora is always out of dip brow pomade. I like a lot of the Tarte products but I never looked at their brow mousse. I think I might get it. Looks the same as dip brow

Sarah May 14, 2014 - 7:14 pm

they are very similar indeed. Tarte is more limited with their color range but at least they’re available to purchase – which is one better than dip brow :)) xx

Melissa May 14, 2014 - 2:05 pm

Aaahhh! I LOVE your blog!!!!!!!! This is the first eyebrow post where I can actually see the difference between products. Thank you for explaining in detail. You’re a great help (:

Sarah May 14, 2014 - 7:09 pm

Thank you Melissa, that’s so sweet of you. I’m glad you enjoyed it ;) xx


Leave a Comment