There’s a challenge/tag going on in social media called The Power Of Makeup where women are talking about what makeup means to them, how it makes them feel and why they use it or love it.
It’s been interesting watching and hearing about women’s views on makeup because there’s also a flip side to the coin where makeup can be shunned or labelled by some as being fake, a cop out, a mask to hide behind and believe it or not, even cheating! Having been in the industry for most of my life, I thought I’d voice my thoughts on this topic and also get your views on it too.
Illustration by character artist Lauren Jensen
From a personal perspective: Yes, I have a stronger bond with makeup due to my creative side. For me it’s also art – a form of expression, pushing the boundaries, breaking the rules…simply creating and being lost in the process. It’s where my passion lies and to this day, I’m still blown away by the transforming power of makeup. On a more “why do I wear makeup?” level, for me makeup is no different than basic grooming, like brushing my teeth, styling my hair or picking out clothes everyday…it’s a part of personal presentation. I don’t feel less without it, in fact it’s very rare that I’ll do a full face of makeup on a daily basis but I like having the option. I like that it allows me to tune into different aspects of my personality…and we all have them – where I can bring out the sexy in me one day, tone it down to a girl next-door the next, accompany a sunny summer’s day with bright lips or feel like I have some life back on my face when my health may say otherwise.
From a professional perspective: One thing that being a makeup artist taught me first hand is that whether you’re an everyday woman, a stunning model, a teenager, a mom, the bride, the actress…we all have our insecurities. I have never, regardless of who they may be, had a client sit in my makeup chair without feeling the need to apologise…for the pimple on her nose, the pores on her cheeks, wrinkles around her eyes, dryness on her forehead, unruly brows and the list goes on. Things that are so small and wouldn’t even be noticeable if they hadn’t pointed them out. Unfortunately society’s unrealistic expectations aren’t helping the situation so if makeup is a form of outlet for women to feel better about themselves or empowered, then be it. It’s just makeup, it washes off and it doesn’t make a person and it doesn’t change the person.
Many people believe makeup artistry, and professional makeup artists “fix” or “beautify” what’s otherwise unappealing on someone’s face. When I tell people how the process is from my perspective, most of the time they’re baffled because it’s quite the contrary. The truth is: as professionals our eyes are trained to pick what’s already beautiful on a face, even features and details (that our clients may never have even given a thought to) and enhance those details. That’s why majority of the time women who get their makeup done by a professional or someone else are pleasantly surprised by the results cos they’re so consumed in concentrating on the negatives that they overlook the beautiful that already exists.
There’s really nothing more beautiful and satisfying than to see a person’s face light up, their eyes sparkle and a huge smile take over when I hand over the mirror to them after a makeup session. It really is more than just a handful of products. And if makeup helps someone recognise their own beauty, then bring it on cos that to me is priceless.
As a side note, it’s along the line of these thoughts is how I came up with the blog name Beauty Point Of View…cos it really is “the way we choose to see things” that makes or breaks them ;)
What are your thoughts? Why do you wear makeup and how does it make you feel?