Product Series: Eyeliners

by Sarah

Hi beauties! On the last post of Product Series, we discussed everything eyeshadow so today I thought we’d cover the ins and outs of yet another essential eye makeup product: Eyeliners

With so many amazing products, we’re definitely spoilt for options when it comes to eyeliners. So, lets take a look at different textures, brands and some tips and tricks along the way…

Product Series: Eyeliners

Product Series: Eyeliners

Eyeliners are possibly the oldest beauty product in the history of makeup…think ancient Egypt. Eyeliners help define and shape the eyes and can change the look of the eyes, and even the whole face. If you’re interested in where and how makeup products originated and evolved throughout history, check out Lisa Eldridge’s Facepaint book here

When we think eyeliner, a traditional black kohl pencil is the first option that pops up in our minds. However, there are a so many different colors and textures these days to help us create amazing looks.


Typically, there are 3 eyeliner formulas which are widely used: Pencil formula; Liquid formula; Cream/gel formula

I really struggled narrowing down my favorite eyeliners as pretty much every single brand – drugstore or otherwise offer an eyeliner that’s above average quality. Brands and products listed below are some of my personal tried and tested favorites but these days you can definitely find so many amazing pencils from practically every brand.


Still one of the most favored eyeliner formula, these liners are either cased in traditional pencils which can be sharpened or in automatic pencils – which have a super fine tip and hence don’t need sharpening. Majority of eyeliners these days are long wearing formulas so they contain a tonne of pigment, apply smoothly and of course last a long time.

Available in a rainbow of different colors, matte, shimmer or metallic finish, there’s definitely no shortage of options…

***Click the product pictures or names to view color range and Shop***

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Marc Jacobs Highliner / Urban Decay 24/7 Eyeliner / MUFE Aqua XL Liner / MAC Eye Kohl / Charlotte Tilbury Rock N Kohl / Loreal Infallible Silkissime / Rimmel Scandaleyes / Smashbox Always Sharp Kohl / MAC Fluidline Pencil / Hourglass 1.5mm Mechanical Pencil / Maybelline Line Stylist


If you love a crisp line or a sharp cat eye flick, liquid liners will have you covered. As the name suggests, liquid liners are quite fluid and watery in texture and provide a precise application.

Liquid liners are either available in the more popular pen form – with a felt or sponge tip as thick or thin as you prefer; or come in little tubes/bottle with a fine brush applicator. Although achieving a steady sharp line can be a nightmare for some, liquid liners are a quick way to take an eye look from average to amazing with a single swipe.

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Stila All Day Waterproof Liner / Smashbox Limitless Liquid Liner / Too Faced Sketch Marker / NYX Super Fat Marker / Urban Decay Razor Sharp Liquid Liner MUFE Aqua Liquid Liner / MAC Liquid Liner


Cream/gel liners provide the intensity of a kohl pencil coupled with precision of liquid liners. Usually cased in glass pots, with the exception of Tarte’s Tarteist Clay paint liner – which happens to be my favorite, cream/gel liners are applied with precise liner brushes. Depending on the size of the brush, it’s possible to create any size line you like. This flexibility is another advantage of cream/gel liners.

Cream/gel liners are usually super pigmented and hold up really well in the waterline or even as a base for eyeshadows. Again, with the latest variety, they’re available in many different colors and finishes.


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Tarte Tarteist Clay Paint Liner / MAC Fluidline / Illamasqua Precision Gel Liner / Maybelline Eye Studio Gel Liner / Colourpop Gel Liner


  • Pencil/gel liners can be blended with fingers/brushes and used as eyeshadows. Check out my makeup tutorial using only eyeliners here
  • Pencil and cream/gel liners can be used all over the eyelids as an eyeshadow base. Especially long wearing formulas help intensify the color of eyeshadows, as well as keep them in place for much longer
  • Post-its, cards and tape are great little helpers in achieving perfect lines especially with liquid liners. Check out my how-to tutorial here
  • Setting an eyeliner (used in the waterline) with a corresponding color eyeshadow helps it stay in place longer
  • Matte eyeshadows in particular can be diluted with water or setting sprays and turned into eyeliners
  • Eyeliner pencils which are hard (or drag during application) can be softened by warming up the tip with a lighter
  • Cream/gel liners which dry up or crack can be softened by placing the pots in the microwave for 10-15 seconds; or by mixing a few drops of eye drops through the product. This will bring them back to life.

And that pretty much sums up another edition of the Product Series. Let me know in the comments what your favorite eyeliner formula is, or your go-to brand and color.

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Winnie August 9, 2016 - 5:15 am

I love your posts they are so detailed and informative

Sarah August 11, 2016 - 3:29 am

Thank you Winnie!! :)

Melanie August 8, 2016 - 5:27 pm

I had no idea you could use eye drops for dried up gel liners. That’s genius! Would it work for brow gels too?

Sarah August 9, 2016 - 5:15 am

Hi Melanie, it certainly does work for brow products, as well as cream eyeshadows too. I revived quite a few pots with these methods so let me know if you try it ;)

Jackie August 8, 2016 - 4:37 pm

Yayy! I love the product series! I learn so much from them. My favorite eyeliner is the Rimmel Scandaleyes thanks to one of your posts again. I have the nude color for the inner rim of my eyes, the black and a sparkly brown. They’re the best and really affordable too.

Sarah August 9, 2016 - 5:12 am

Thanks Jackie! I agree, Scandaleyes series is one of the best drugstore lines. The sparkly brown and nude are my favorites too! ;)


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