Beauty Ouai Haircare February 16, 2016 I don’t typically do posts on haircare because I don’t have much talent when it comes to hair styling. Over the years, I’ve established an effortless haircare routine which doesn’t require too much time or too many products so it never warranted a post. Ironically, this is precisely the reason why I’m doing an introductory post on the brand new Ouai Haircare line which is making waves (no pun intended) in the beauty world since its release only weeks ago. Making its debut at Sephora today, this new comer is already taking its spot on the cult-favorites list because of its ‘fuss-free’ approach to taming the mane. SHOP OUAI HAIRCARE HERE Ouai Haircare by Jen Atkin Ouai (pronounced “way”), is creation of celebrity hairstylist Jen Atkin. Known for her work with the Kardashians and Jennifer Lopez just to name a few, she’s launched her own line of products to reflect her style which is modern and effortless. The products in the Ouai Haircare line are designed to help achieve the best of your natural hair. The idea is to make the haircare and styling process realistic and attainable no matter who you are or how much time you (don’t) have. From shampoo/conditioners, styling products like dry shampoo, hairspray, mousse to treatment products such as masques and oil, this range caters for all types of hair and hair concerns. Ouai Haircare by Jen Atkin Packaging of Ouai products are also very representative of their concept: simple, modern and chic. I know we’re all bombarded with so many brands, so many products, all going above and beyond to catch our attention in every way possible, so I for one appreciate brands like Ouai which scale things back to the basics and remind us of the good old saying: less is more. Ouai Haircare by Jen Atkin With clever marketing, amazing products and a super talented hair stylist driving the brand, it’s no surprise that majority of the products sold out within days of the initial launch. But don’t fret, as Ouai Haircare is now re-stocked and just launched at Sephora today! SHOP OUAI HAIRCARE HERE On that note, I’ll leave you with the intro video below to give you some background info on the brand and Jen Atkin herself :) Pictures/video cred: Ouai Haircare What’s your haircare routine and must-have haircare product/s? Ouai Haircare was last modified: July 8th, 2016 by Sarah 1 comment 0 Facebook Twitter Google + Pinterest Sarah previous post Colourpop KaePop Collection next post Lancome Spring 2016 Color Collection You may also like Hourglass Ambient Strobe Lighting Powder January 26, 2016 Rimmel Provocalips Lip Color January 26, 2015 Charlotte Tilbury Norman Parkinson Collection July 23, 2015 All About The Lips May 31, 2016 Becca Shimmering Skin Perfector Luminous Blush May 12, 2016 Laura Mercier – Dark Spell Collection July 4, 2013 Illuminators & Highlighters May 16, 2013 Hourglass Ambient Lighting Blush January 22, 2014 Lancome Lip Lover April 14, 2014 Laura Mercier Ovarian Cancer Fund May 7, 2014 1 comment Sam February 17, 2016 at 2:40 am One to check out for sure!!! Reply Leave a Comment Cancel Reply Notify me when new comments are added.