Ivy Park by Beyonce

April 14, 2016

By now, I think we all know anything Beyonce does demands attention. Her new brain child Ivy Park, which is a new athleisure line is no different.

Being one of the highly anticipated launches of this year, Ivy Park is launching on Thursday and I thought I’d give you beauties the heads up to bookmark the store links below as I have a feeling things will fly off the shelves as soon as the clock ticks over.

SHOP Ivy Park TOPSHOP                    SHOP Ivy Park NORDSTROM

Ivy Park by Beyonce

Ivy Park by Beyonce

Inspired by Beyonce’s personal journey of fitness, Ivy Park consists of 200 items ranging from sports bras, leggings, shorts, crop tops, hoodies, leotards as well as socks. The pieces are classic yet modern with clean lines and cover pretty much all the basic essentials.The line is priced between $30 – $200.

I must admit, I’m not much into fitness myself but this line being athleisure (athletic + leisure wear), I already spotted a few items I’d be happy to lounge in.

***I know there have been reports that Ivy Park was a collaboration between Beyonce and Topshop but it’s actually a stand-alone brand between Beyonce and the founder of Topshop Sir Philip Green. 

Ivy Park by Beyonce

Ivy Park by Beyonce

Ivy Park by Beyonce    Ivy Park by Beyonce

Ivy Park by Beyonce

With athleisure fashion being all the rage, especially on social media, I think we’ll be seeing Ivy Park quite a lot in the coming months. Currently the range is only available at Topshop and Nordstrom (and I think Net-A-Porter) but I will update this post if further stores are added to the list.

Let me know in the comments if you pick up anything from Ivy Park ;)

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4 comments

Amanda Beckett April 14, 2016 - 7:53 am

I’m laughing right now cos I heard about beyonce and ivy park and thought it was her new single for her daughter or something lol
It all makes sense now. I’m not crazy about athletic gear but I like the leggings and the crops.

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Sarah April 15, 2016 - 4:33 pm

Hehehe Amanda, that’s understandable. I also thought the name Ivy Park had something to do with her daughter but apparently not. She continues to surprise :))

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Nicole April 14, 2016 - 3:13 am

I really like some of the pieces. I think she made a smart move launching athleisure wear. Thanks Sarah!

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Sarah April 15, 2016 - 4:34 pm

I agree Nicole. Given how popular athleisure trend is, very smart move indeed!

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