Carving, Baking, Strobing

by Sarah

I know, I know…looking at the title, you’d be right in assuming that I’m finally adding a new recipe to the “lifestyle section”; but no…we’re totally talking about makeup.


Editorial makeup by: Anastasia Durasova 

I love the beauty industry, I’ve been living and breathing makeup for most of my life. Although I love seeing innovative products with  variety we couldn’t even fathom back in the day, when it comes to makeup techniques, I can pretty much confirm it’s all been done.

So, when I see words like “carving out your brows”, “baking your face” and the latest in word “strobing”, I naturally wonder if  a new makeup technique has been developed that I don’t know about. When I look into it and realise someone just re-named a classic, “been around since makeup was invented” kind of  information and passing off as the next best thing to those who don’t know any better…don’t mind that I roll my eyes along with many of my colleagues.

And just for the record:

Carving out the brows: is filling in or shaping the eyebrows with a brow product and cleaning up around the brow with a concealer so it’s nice and neat (aka doing the brows)

Baking the face: is applying a very thick layer of powder – mainly under the eyes after concealer and letting it sit there for 10mins before brushing it off  (aka – setting your under eye makeup)

Strobing: oh this is a really good one…is basically highlighting. It’s to give the skin an all over luminous glow and adding extra highlighter on higher points of the face (aka – you get the drift)

Yep…you’re welcome…

What gets me about these “latest must-knows” is the hype that goes along with it. I don’t know if it’s marketing gimmicks by the companies themselves, or social media personalities trying to conjure up more attention…but I cringe at the thought of those who get caught up in this web. Don’t be surprised if companies start re-packaging their good old highlighters, re-naming them “strobe powder” and make a killing out of it soon.

In a nutshell, as I finish my rant, those of you who are genuinely interested in makeup techniques, there are many classic makeup books which have been around for decades and still serve as makeup bibles to many of us. And believe me, there’s everything in there you need to know and all you have to do is practice and develop your own unique style…no carving, no baking, no strobing required :)

Check out my post on my mentor and the reason I became a makeup artist, Mr Kevyn Aucoin here and you’ll find information on his books, which are a world of makeup knowledge.

Hope you all have a wonderful day beauties!! xx


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Emily June 8, 2017 - 5:18 pm

Oh my god! This post is everything!! I can’t believe you actually predicted where products were heading cos I just saw a brand just came out with lip strobes LOL. I love your site and your humor Sarah. xx

Lilit August 1, 2015 - 10:27 am

LOL, loved this post! As someone who’s been applying makeup (on my own face, I’m not a pro) for a very long time and reading all kinds of make up books and bibles, I too get so annoyed when these “new” fads come around. Seriously, strobing? Can someone explain the difference between strobing and highlighting? That’s right, there is none! And do you think we’ll start seeing “carving brushes” sold at the shops at the same time as “strobing powders”?

Sarah August 1, 2015 - 4:16 pm

Hi Lilit, yes carving brushes would definitely be on the list next but I think that’s when I’d start re-evaluating my career choices LOL. Welcome to the blog btw; just visited your site – such a cute name! And congratulations on your baby girl, she’s so precious!! :)

Sienna July 3, 2015 - 5:13 am

Oh this post made me laugh lol Just the other day I saw a youtube girl do strobing and I was thinking it looked like highlighting really. This explains everything LOL

Trisha July 2, 2015 - 6:15 pm

Well written…..! You tell um girl, why I love you site! : )

Jackie M. July 2, 2015 - 4:02 pm

hahahaa this was such a great read. I agree people just go crazy over things especially on IG. I’ll be waiting for that strobe powder too now lol You have a great day too Sarah

tyRa July 6, 2015 - 3:19 pm

Hahaha, you spoke my mind jackie


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