I'm a pro makeup artist/stylist sharing my experience in beauty, fashion, visual arts and a bit of everything else in between... 

I hope you enjoy this site just as much as I love creating it.

Sarah xx 

Carving, Baking, Strobing

I know, I know…looking at the title, you’d be right in assuming that I’m finally adding a new recipe to the “lifestyle section”; but no…we’re totally talking about makeup.

I love the beauty industry, I’ve been living and breathing makeup for most of my life. Although I love seeing innovative products with  variety we couldn’t even fathom back in the day, when it comes to makeup techniques, I can pretty much confirm it’s all been done.

So, when I see words like “carving out your brows”, “baking your face” and the latest in word “strobing”, I naturally wonder if  a new makeup technique has been developed that I don’t know about. When I look into it and realise someone just re-named a classic, “been around since makeup was invented” kind of  information and passing off as the next best thing to those who don’t know any better…don’t mind that I roll my eyes along with many of my colleagues.

And just for the record:

Carving out the brows: is filling in or shaping the eyebrows with a brow product and cleaning up around the brow with a concealer so it’s nice and neat (aka doing the brows)

Baking the face: is applying a very thick layer of powder – mainly under the eyes after concealer and letting it sit there for 10mins before brushing it off  (aka – setting your under eye makeup)

Strobing: oh this is a really good one…is basically highlighting. It’s to give the skin an all over luminous glow and adding extra highlighter on higher points of the face (aka – you get the drift)

Yep…you’re welcome…

What gets me about these “latest must-knows” is the hype that goes along with it. I don’t know if it’s marketing gimmicks by the companies themselves, or social media personalities trying to conjure up more attention…but I cringe at the thought of those who get caught up in this web. Don’t be surprised if companies start re-packaging their good old highlighters, re-naming them “strobe powder” and make a killing out of it soon.

In a nutshell, as I finish my rant, those of you who are genuinely interested in makeup techniques, there are many classic makeup books which have been around for decades and still serve as makeup bibles to many of us. And believe me, there’s everything in there you need to know and all you have to do is practice and develop your own unique style…no carving, no baking, no strobing required :)

Check out my post on my mentor and the reason I became a makeup artist, Mr Kevyn Aucoin here and you’ll find information on his books, which are a world of makeup knowledge.

Hope you all have a wonderful day beauties!! xx


Olivia Palermo x Ciate London Nail Collection

If you’re interested in fashion, or you like scrolling through fashion sites or magazines, you must have seen the name Olivia Palermo or her pictures at least once…OK, actually…plastered all over. I must admit, I don’t know how she does it but she has the most amazing talent of putting together an outfit and carrying it off so well.

Olivia Palermo just recently collaborated with Ciate London to create a mini collection of nail polish; and it perfectly embodies the classic yet modern style she represents…

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Olivia Palermo x Ciate London Nail Collection 2015 

Inspired by French gifting boxes for the outer packaging, Olivia was involved in the creative process of this collection from the beginning.  Consisting of 3 essential shades, including Sundays – a pale pink suitable for everyday; Nantucket – a vibrant coral and Hutch – a classic red, Olivia wanted to make sure her personal style was translated into the products.

olivia palermo diate olivia-palermo-ciate-nail-polish-03

Nantucket – Hutch – Sundays

The polishes have color-lock technology making them long lasting and also contain strengthening ingredients to nourish the nails. They retail at $24 each and they are limited edition at Sephora and can now be purchased HERE

Furthermore, Olivia created a capsule collection of makeup products for the brand which includes a collagen infused lipstick, a smokey eye palette, a contour palette and additional nail colors. These products are set to launch in September and I’m excited to see what they’ll be like as her beauty and makeup style is just as famous as her fashion sense.


What do you beauties think of Olivia Palermo branching into beauty products? xx


Difference Between Mac Fix+ and Setting Spray

One of the most popular products amongst makeup lovers is MAC Fix+, but it’s also a product that has many scratching their heads once they purchase it. In fact, most people buy it because of the hype surrounding it yet don’t quite know what it actually does and hence how to use it.

So today, we’ll put all the question marks to rest and cover what MAC Fix+ is and why it’s so different from makeup setting sprays…

MAC Fix+


The most common misconception about MAC Fix+ is that it’s a setting spray. People buy it expecting it to lock their makeup into place so that it lasts long hours and doesn’t budge. Of course when they realise it does neither, they wonder why others are so in love with it.

MAC Fix+ is a “binding spray”. It’s designed to settle and bind to the skin any powder products that may have been used in the makeup process. You know the look when you apply your foundation then set it with powder – followed by your powder contour, bronzer, blush, highlight etc; and you end up with a fairly matte, sometimes chalky finish which can take hours to settle into the skin as the oils mix together. Well, MAC Fix+ is used to do the settling for you…instantly.

A few sprays of MAC Fix+ all over the face not only helps bind all the products together, but it also helps keep the dewy/glowing look. I personally love my MAC Fix+ spray as I prefer the skin to have some luminosity and prevent the matte/powdery look. If you’re after the same type of finish or enjoy a refreshing spray after you apply your makeup, then you’ll love MAC Fix+ spray.

TIP: MAC Fix+ is also great to spray over eye brushes before dipping into the eyeshadows to intensify their color or turn them into creamier consistency. I have a “how to” post on this nifty trick HERE


As the name suggests, a makeup setting spray does just that: it locks in your makeup, makes it long lasting and pretty much budge proof. Being a liquid spray, it does settle the powder products into the skin just like MAC Fix+ with the added bonus of locking them into place.

Setting sprays are great for special occasions or during summer months and vacations when you want your makeup to stay put until you choose to take it off. My all time favorite setting spray is Urban Decay’s All Nighter. Urban Decay has many different setting sprays depending on your needs, including oil controlling and hydrating but I find All Nighter is more heavy duty. There are many other brands which make great setting sprays – you can browse through them HERE

TIP: A great little trick you can use setting spray for is to turn your under eye concealer into a long lasting version. Mix your regular concealer with a few drops of setting spray and you have yourself a crease-free, budge proof concealer ;)

So here we are ladies, the difference between MAC Fix+ and makeup setting sprays which I hope answered some of your questions. MAC Fix+ for a 3.4oz bottle is $22- and you can purchase it HERE; and/or Urban Decay All Nighter Setting Spray is $30- for a 4oz bottle which you can get HERE


Do you use MAC Fix+ and/or a Setting Spray? Which is your favorite? xx